Reado is an app which uses the psychology of social media to beat social media, making reading feel fun and easy for young people.
Social media ads with the first part of an addictive story encourage users to download the app to find out what happens next.
Scrolls is a dynamic feed of short-form fiction and non-fiction, curated by an algorithm that learns from user preferences. Modeled on social media engagement, it uses variable rewards to sustain curiosity and gradually introduces longer texts to build attention spans.
Users earn points based on word count, while interactive elements make reading more immersive and competitive with audiovisual media.
Accessibility settings tailor the experience to individual needs.
When users are ready, the platform recommends a full-length book tailored to their reading habits, along with links to their preferred format. Reading can be logged in stages, with points awarded incrementally to keep progress motivating - never overwhelming.
Users can save books and Scrolls for later, connect with friends, and compete for points. They can share recommendations, discuss what they’ve read, and stay motivated by maintaining reading streaks.
